In the crowded world of online business, offering a freebie can feel like a no-brainer. Everyone’s doing it—downloadable guides, checklists, eBooks, mini-courses—the list goes on. But here’s the thing: not all freebies are created equal. While some freebies can spark engagement, build trust, and funnel clients directly into your paid offerings, others fall flat, becoming a magnet for free-riders who vanish the moment they hit "download."
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